Market Intel Group

Mr. Doug Hedlund

Doug Hedlund’s entire career has been devoted to working with client companies – many of whose growth seems “stuck”- to help them get off the dime and start moving forward again profitably.  Helping a client develop a big, profitable business in the marketplace is what he enjoys doing more than anything else in business.

Doug typically starts by taking a fresh-eyed look at the past product/market trends, the sales and marketing approach, and some alternative strategies for testing.  Central to this step is a thorough market analysis to pinpoint areas of opportunity. Next, he takes the test-winning sales and marketing strategy, and flows it throughout a 30-to-40-page business plan.  This includes a product/market audit and 3-year projections of sales, expenses, capital investments, income, cash flow, and balance sheets – all fully illustrated with charts and graphs.  He also “calendars” who does what, and when, for how much money, and for what explicitly-defined result.

Finally, Doug helps clients implement their approved plans.  He believes that gross profit margin and break-even cash flow are the most critical numbers to watch while building up or turning around any business.  Doug considers these results even more important than sales, although “top-line” revenue growth is his primary functional area of business expertise.

Client experience runs the gamut from multi-billion-dollar blue-chip companies to garage start-ups for both BtoB and BtoC marketers.  Among them are Resolve Capital, Avon Products, Skate Ranger International, Gallo Wine, Shell Oil, dvdAutomat.com, Kraft/General Foods, Calgon Bath Products, Six Flags, Encyclopaedia Britannica, Adray’s Stores, Ralston Purina Cereals, BP Amoco, Bristol-Myers, Hughes Markets (now Ralph’s), Mongoose Bicycles, Tidelands Oil, CA Exotic Wood, Brookside Savings, VaporKote Metal Treatments, American Quality Beverages, Long Beach Opera, and the Los Angeles Craft & Folk Art Museum.

Doug earned a BA in journalism at the University of Massachusetts, and an MBA in marketing at Columbia University, followed by sales and marketing management training and experience at Ogilvy & Mather, NY.  He later founded New-Venture, a new products launch-marketing consultancy based in Los Angeles, where he served as CEO for 15 years.  On one interim-management assignment, he served as VP / GM of “Executive Expo” conferences, where he revamped the sales staff, selling strategy, and the advertising program.  These turnaround steps resulted in a 110-fold increase in display-booth sales revenue versus the previous year.

Doug is a voracious reader and student of popular culture, history, politics, and practically everything else under the sun. He teaches business strategy development to young entrepreneurs at local-area college extension programs.  He is also an avid week-end tennis player, movie buff, lover of jazz and classical music, and enjoys following college and professional football, basketball, and baseball.  Doug has one married son who lives in the San Francisco Bay area.

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